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  • PASSING THE BATON.
    ​BUILDING WHAT'S NEXT.

    Baton Edge helps small and mid-sized companies transform expertise, intellectual property, and ideas into scalable, repeatable, and market-ready solutions.


    From commercialization strategy and market expansion to implementation design and intellectual property monetization, we help organizations move from "we have something valuable" to "we have something that can be sold, deployed, and protected."


    Passing Knowledge. Creating Growth. Protecting Innovation.


    Schedule a Consultation

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​We believe expertise should be transferred, not rented forever.



At Baton Edge, every engagement is designed to leave your organization stronger than when we arrived.

WHAT WE DO

MARKET ENTRY

Navigate complex and regulated markets with the strategy, industry expertise, and connections needed to successfully enter, establish and grow.

INTELLECTUAL PROPERTY

Transform patents, trade secrets, copywrites and trademarks into strategic business assets that drive value, create leverage, and protect innovation.

COMMERCIALIZATION

Turn innovation into growth through strategic partnerships, market positioning, licensing opportunities, and clear paths to revenue.

WHY BATON EDGE?


DEEP INDUSTRY EXPERIENCE

Decades of leadership across gaming, technology, intellectual property, compliance, operations, and growth.


FIXED-PRICE ENGAGEMENTS

No hourly surprises. No endless consulting cycles. Defined scope, clear deliverables, predictable investment.


PASSING THE BATON

Our objective is simple: help you build internal capability and sustainable success. Then, we pass the baton.

MEET THE FOUNDERS

MINDS BEHIND BATON EDGE


At Baton Edge, we believe the best business solutions come from experience, collaboration, and knowing when to bring together the right expertise.


Founded by Bart Lewin and Tonya Roedell, Baton Edge combines decades of executive leadership in business strategy, commercialization, intellectual property, technology, operations, marketing, and market expansion. Together, we've helped organizations identify untapped opportunities, launch new solutions, protect valuable innovations, and create sustainable paths for growth.

A respected gaming industry executive and entrepreneur with deep expertise in intellectual property, patents, licensing, product innovation, and strategic business growth.

Bart Lewin

MANAGING PARTNER

INNOVATION & INTELLECTUAL PROPERTY

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A seasoned executive with extensive experience in gaming, operations, marketing, regulatory strategy, market expansion, commercialization, and business transformation.

Tonya Roedell

MANAGING PARTNER

MARKET EXPANSION & COMMUNICATION

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INSIGHTS | THE BATON EDGE POINT OF VIEW

Your Patent Has Been Granted. Now What?

Protection is only the first step. Baton Edge helps turn IP into commercial value through strategy, partnerships and market execution.


Stop Renting Expertise
Our fixed-price engagements are built around defined deliverables and measurable outcomes—so you gain capability, not long-term consultant dependency.


From Pilot to Profit
A successful pilot proves the idea. Baton Edge helps bridge the gap between proof of concept and commercial scale.


Entering U.S. Gaming Isn’t a Sales Problem. It’s a Market-Entry Problem.
Success requires more than introductions. Baton Edge helps companies navigate the right markets, relationships, requirements and path to revenue.


Define the work. Deliver the outcome. Pass the baton.

Contact Us

Get in Touch with Us

You can contact us via one of the following options.

Baton Edge, LLC

Fixed-Price Consulting. Intellectual Property Strategy. Market Expansion. Passing the Baton


Bart.Lewin@BatonEdge.com

Tonya.Roedell@BatonEdge.com

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