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  • PASSING THE BATON.
    ​BUILDING WHAT'S NEXT.

    From Expertise to Execution. 

    From Innovation to Revenue.

    Fixed-Price Consulting. Defined Deliverables. Measurable Results.


    Great ideas don't become great businesses on their own.


    BatonEdge helps organizations commercialize innovation, enter new markets, modernize technology, and transform complex challenges into measurable business opportunities.


    We combine senior-level business and technical expertise with practical execution, clearly defined deliverables, and transparent, fixed-price engagements.


    No open-ended consulting. No unnecessary overhead. No long-term dependency.

    Build the Capability. Transfer the Expertise. Pass the Baton™.


    Let's Talk Strategy

“
​We believe expertise should be transferred, not rented forever.



At Baton Edge, every engagement is designed to leave your organization stronger than when we arrived.

WHAT WE DO

Whether you're entering a new market, monetizing innovation, adopting AI, or transforming operations, BatonEdge brings the expertise and execution needed to move forward with confidence.


MARKET ENTRY & 
​EXPANSION

Entering unfamiliar or highly regulated markets requires more than introductions. We help businesses evaluate opportunities, navigate regulatory considerations, develop strategic partnerships, and establish actionable pathways to growth.


Deliverables may include market-entry assessments, regulatory readiness roadmaps, partner strategies, and go-to-market plans.

INTELLECTUAL PROPERTY & MONETIZATION

A granted patent or proprietary technology is only the beginning. We help organizations evaluate, position, license, commercialize, and maximize the business potential of intellectual property.


Deliverables may include IP commercialization strategies, licensing models, market assessments, and monetization roadmaps.

COMMERCIALIZATION & GROWTH

Innovation only creates business value when it reaches the market. We help organizations move beyond proof of concept, establish commercial models, develop distribution opportunities, and build sustainable revenue strategies.


Deliverables may include commercialization plans, partnership strategies, revenue models, and launch roadmaps.

TECHNOLOGY ADVISORY & MODERNIZATION

Technology investments should solve business problems, not create new ones. We provide independent guidance for vendor selection, system replacement, enterprise integration, and modernization initiatives.


Deliverables may include vendor scorecards, build-versus-buy analyses, implementation plans, and technology due diligence.

AI & DIGITAL TRANSFORMATION

Artificial intelligence should deliver more than impressive demonstrations. We help businesses identify practical AI opportunities, evaluate technologies, establish governance, protect sensitive information, and implement solutions that improve performance.


Deliverables may include AI readiness assessments, use-case prioritization, governance frameworks, and adoption plans.

FRACTIONAL EXECUTIVE ADVISORY

Access experienced strategic and operational leadership when your business needs it most. From business transformation and commercialization to technology strategy and organizational change, we provide focused executive guidance aligned with specific outcomes.


Deliverables may include strategic roadmaps, executive decision support, transformation plans, and implementation oversight.

WHY BATON EDGE?


EXPERIENCE THAT DRIVES RESULTS

Decades of executive leadership across technology, gaming, AI, cybersecurity, intellectual property, operations, and commercialization. We combine strategic thinking with real-world execution to turn complex challenges into measurable opportunities.


FIXED PRICE. CLEAR EXPECTATIONS

No hourly surprises. No endless consulting engagements. Just transparent pricing, defined deliverables, and measurable objectives—so you know exactly what you're investing in and what you're getting.


BUILD CAPABILITY. NOT DEPENDENCY.

We don't believe great consulting should last forever. We equip your team with the strategy, tools, and expertise to execute, scale, and succeed independently. Then, we pass the baton.

MEET THE FOUNDERS

MINDS BEHIND BATON EDGE


At Baton Edge, we believe the best business solutions come from experience, collaboration, and knowing when to bring together the right expertise.


Founded by Bart Lewin and Tonya Roedell, Baton Edge combines decades of executive leadership in business strategy, commercialization, intellectual property, technology, operations, marketing, and market expansion. Together, we've helped organizations identify untapped opportunities, launch new solutions, protect valuable innovations, and create sustainable paths for growth.

An experienced gaming industry executive, entrepreneur, and technology strategist with expertise in intellectual property, patents, licensing, product innovation, and commercial growth.


Bart brings a practical understanding of how emerging technologies and proprietary innovations can be positioned, protected, and translated into business opportunities.

Bart Lewin

MANAGING PARTNER

INNOVATION & INTELLECTUAL PROPERTY

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An experienced executive with leadership across gaming, technology, marketing, regulatory strategy, business development, and commercialization.


Tonya brings extensive experience developing strategic partnerships, introducing new solutions to market, navigating complex business environments, and connecting business strategy to execution.

Tonya Roedell

MANAGING PARTNER

MARKET EXPANSION & COMMERCIAL STRATEGY

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THE EXPERTISE BEHIND THE EDGE

A Powerful Network. Specialized Expertise. Proven Experience.


The strength of BatonEdge extends beyond its founders.


Our trusted advisory network draws upon former Big Four partners, senior executives, entrepreneurs, academic leaders, enterprise technology architects, software engineers, data scientists, and specialized business consultants.


Together, these professionals represent decades of experience navigating complex business challenges, building companies, transforming operations, and bringing innovative solutions to market.


The right expertise. Without the traditional consulting overhead.


Your Challenge Determines the Team.

We don't believe every engagement needs an army of consultants.

We bring together the right expertise for the right challenge, at the right time, with clear responsibilities and outcomes.


Senior-Level Expertise. Purpose-Built Teams. Measurable Outcomes.


ACCESS THE EXPERTISE

INSIGHTS | THE BATON EDGE POINT OF VIEW

Perspectives That Challenge Conventional Thinking.

We explore the intersection of innovation, commercialization, technology, and business growth, with practical perspectives on turning opportunity into action.

YOUR PATENT HAS BEEN GRANTED. NOW WHAT?

A patent protects an innovation. It doesn't automatically create a market. Explore the commercial decisions that turn intellectual property into enterprise value.


STOP RENTING EXPERTISE.

Consulting shouldn't create permanent dependency. Discover why defined deliverables, knowledge transfer, and fixed-price engagements can create more sustainable value.


FROM PILOT TO PROFIT.

A successful proof of concept is only the starting line. Discover what it takes to turn promising innovation into a scalable commercial offering.


ENTERING U.S. GAMING ISN'T A SALES PROBLEM. IT'S A MARKET-ENTRY PROBLEM.

Regulatory complexity, industry relationships, and commercial readiness can determine whether a promising solution succeeds. Understand what it takes to enter one of the world's most complex regulated markets.


LET'S BUILD WHAT'S NEXT.

Have a Challenge Worth Solving? 

Whether you're evaluating an opportunity, navigating a technology decision, commercializing innovation, or preparing for your next stage of growth, the right expertise can change the outcome. Tell us what you're working on. We'll explore whether BatonEdge is the right fit and identify a practical path forward.


Define the work. Deliver the outcome. Pass the baton.

Contact Us

Get in Touch with Us

Baton Edge, LLC

Fixed-Price Consulting. Intellectual Property Strategy. Market Expansion. Passing the Baton


Bart.Lewin@BatonEdge.com

Tonya.Roedell@BatonEdge.com

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